Search Engine Targeting

Only by knowing your market, can you select the search engines and web directories that are suitable for your business. You can then optimise your website to match their specific requirements.

Meta Tag Development

Meta tags are the titles and descriptions you give to pages within your website. Developed in line with your keyword research, target search engines and competitor analysis, they play a crucial role in the SEO process.

Content Development

Good websites need good content. All the design in the world won’t substitute for poor writing. It’s about what you say and how you say it. Very often, a small change in content can lead to a large increase in visitor traffic.

Link Building

Search engines favour websites with links from other websites. The more links the better. It’s a sign of popularity. By building links with other websites, you stand a greater chance of a higher placement in the search engines.



Search Engine Optimisation (SEO) is the process of optimising your website for search engines using the right content and meta-tags. Ideally, it should be carried before the website is submitted to the various search engines and web directories. Typically involved are the following activities:

Keyword Research

Keywords are the words or phrases that people type into a search engine when looking for information. Keyword selection is the corner stone of any optimisation exercise and a critical factor in driving traffic to your website.

Competitor Analysis

Competitor websites provide a wealth of information. Their source code should be scrutinised for comparison purposes. It’s all about gaining a competitive advantage by maximising your visibility in the search engines.